TrendsWhat

Privacy Policy

Effective date: June 5, 2026 · Last updated: June 5, 2026

This Privacy Policy explains how TrendsWhat collects, uses, discloses, and protects information when you visit https://trendswhat.com and related pages of the website (the "Website").

TrendsWhat is a static, English-language public content website operated by Jay Jung, an individual solo developer. In this Privacy Policy, "TrendsWhat," "we," "us," and "our" refer to Jay Jung as the operator of the Website.

TrendsWhat is a public informational content website. It does not currently provide user accounts, login features, paid subscriptions, checkout, comments, user profiles, newsletter signup, or user-generated content features.

1. Scope of this Privacy Policy

This Privacy Policy applies to information collected or processed through the Website.

It does not apply to third-party websites, services, advertisements, analytics tools, source websites, or external links that we do not control. Those third parties are responsible for their own privacy practices.

2. Information We Collect

A. Information you provide directly

The Website does not currently offer account registration, comments, contact forms, payment forms, or newsletter signup.

If you contact us by email, we may receive:

  • your email address;
  • your name, if you include it;
  • the content of your message;
  • any attachments or other information you choose to send; and
  • related email metadata, such as timestamps and routing information.

Please do not send sensitive personal information unless it is necessary for your request.

B. Information collected or processed automatically

When you visit the Website, certain information may be collected or processed automatically by third-party service providers, including Google, Cloudflare, and advertising technology providers. This may include:

  • IP address;
  • browser type and version;
  • device type and operating system;
  • pages visited;
  • referring URL;
  • request URL;
  • timestamps;
  • approximate location inferred from IP address;
  • user-agent information;
  • security, fraud-prevention, and diagnostic information;
  • cookies, web beacons, pixels, tags, device identifiers, browser identifiers, and similar technologies.

C. Editorial trend information

TrendsWhat publishes articles based on publicly observable trend signals, including Google Trends signals. Editorial trend fields may include keyword or query, country, category, search volume label, growth percentage, related queries, timing information, and source URL.

This editorial trend information is used to create public informational content. It is not collected from visitors to the Website and is not intended to identify individual Website visitors.

D. Information we do not intentionally collect

We do not intentionally collect the following through Website features:

  • account credentials;
  • payment card or banking information;
  • precise GPS location;
  • government identification numbers;
  • user-generated posts or comments;
  • sensitive personal data submitted through forms;
  • private health records;
  • private financial account information.

3. Cookies and Similar Technologies

The Website currently does not intentionally set first-party cookies, localStorage, or sessionStorage for its own application features.

However, third-party scripts and services used on the Website, including Google AdSense, Google Analytics, Cloudflare, and advertising technology providers, may use cookies, web beacons, pixels, tags, IP addresses, browser identifiers, device identifiers, local storage, or similar technologies.

These technologies may be used to:

  • operate and secure the Website;
  • load pages and content;
  • measure traffic and usage;
  • understand how visitors interact with the Website;
  • serve advertisements;
  • measure advertising performance;
  • prevent ad fraud and abuse;
  • comply with legal and platform requirements.

Where required by law, we will request consent before using non-essential cookies or similar technologies. In some regions, including the European Economic Area, the United Kingdom, and Switzerland, Google advertising and analytics services may require a consent mechanism before certain cookies, identifiers, personalized advertising, or analytics processing are used.

4. Google Analytics

The Website uses Google Analytics 4 ("GA4") to help understand Website traffic and usage.

GA4 measurement ID: G-EKC9X9K328

Google Analytics may collect or process information such as page views, device and browser information, referrer, approximate location, interaction data, cookies, and similar identifiers, according to Google's policies and settings.

We use Google Analytics to understand general Website performance and content usage. We do not intentionally send personally identifiable information to Google Analytics.

You can learn more about Google Analytics and privacy from Google's materials:

You may also control cookies through your browser settings.

5. Google AdSense and Advertising

The Website uses Google AdSense to display advertisements.

Google AdSense publisher ID: ca-pub-1854881881447643

Google and other advertising technology providers may use cookies, web beacons, IP addresses, device identifiers, browser identifiers, and similar technologies to serve ads, measure ads, prevent fraud, limit ad frequency, and, where permitted, personalize ads.

Third parties may place and read cookies on your browser or use web beacons, IP addresses, and similar technologies as a result of ad serving on the Website.

We do not intentionally pass personally identifiable information to Google AdSense. We do not currently operate our own custom user profiling system, custom advertising audience system, or direct behavioral advertising platform.

Depending on your location, consent choices, browser settings, and Google settings, ads may be personalized or non-personalized. Personalized ads may be based on information such as your activity on this Website or other websites and apps. Non-personalized ads may still use contextual information, such as the page content, general location, and basic device or browser information.

You can manage Google ad personalization and ad settings here:

In regions where consent is required, advertising cookies and personalized ads should not be used unless the required consent has been obtained.

6. Cloudflare Hosting, CDN, and Storage

The Website is statically generated and deployed through Cloudflare Pages. Public article markdown, article JSON, published indexes, and thumbnails may be stored on Cloudflare R2.

Cloudflare may process standard server, CDN, security, and diagnostic logs, such as IP address, request URL, user-agent, referrer, timestamp, and security-related metadata. Cloudflare may process this information to deliver the Website, improve performance, provide security, detect abuse, and maintain infrastructure.

You can learn more from Cloudflare's materials:

7. How We Use Information

We may use information for the following purposes:

  • to operate, maintain, and publish the Website;
  • to provide public informational content;
  • to analyze Website performance and traffic;
  • to display, measure, and improve advertisements;
  • to detect, prevent, and respond to security incidents, spam, fraud, abuse, or technical issues;
  • to respond to emails, privacy requests, content concerns, correction requests, copyright concerns, or general inquiries;
  • to comply with legal obligations, platform policies, and enforcement requests;
  • to protect the rights, safety, and security of the Website, its operator, users, and third parties.

8. Legal Bases for Processing, Where Applicable

Where laws such as the GDPR or UK GDPR apply, our legal bases may include:

  • Consent: for non-essential cookies, analytics, personalized advertising, or similar technologies where consent is required.
  • Legitimate interests: to operate, secure, maintain, analyze, and improve a public content website; prevent abuse; and respond to ordinary inquiries.
  • Legal obligations: to comply with applicable laws, regulations, legal requests, or platform obligations.
  • Contract or pre-contract steps: if you contact us and request a response or action.

You may withdraw consent where processing is based on consent. Withdrawal does not affect processing that occurred before withdrawal.

9. How We Share Information

We may share or allow processing of information with:

  • Google, for analytics, advertising, ad measurement, fraud prevention, and related services;
  • Cloudflare, for hosting, CDN, storage, security, and infrastructure services;
  • advertising technology providers, for ad serving, measurement, fraud prevention, and related advertising functions;
  • email service providers, when you contact us by email;
  • professional advisers, if needed for legal, security, accounting, or compliance purposes;
  • government, regulatory, or law enforcement authorities, if required by law or necessary to protect rights, safety, or security.

We do not sell personal information in the ordinary sense of exchanging personal information directly for money. However, some privacy laws define "sale," "sharing," "targeted advertising," or "cross-context behavioral advertising" broadly. The use of Google AdSense, Google Analytics, cookies, advertising identifiers, or similar technologies may be considered a "sale," "sharing," or "targeted advertising" under certain laws.

Where applicable, we will provide required opt-out or consent choices.

10. Third-Party Links and Sources

Articles may cite, refer to, or link to third-party websites, including source websites. Advertisements may also link to third-party websites.

We do not control third-party websites, advertisements, services, or privacy practices. Visiting third-party links is at your own discretion, and their own terms and privacy policies apply.

Links, citations, advertisements, or references do not imply endorsement.

11. AI-Assisted and Automated Publishing

Articles, summaries, metadata, and images on the Website may be generated, edited, organized, or assisted by automation and AI tools.

We do not intentionally use personal information from Website visitors to train a custom AI model. We also do not intentionally use visitor emails or Website visitor identifiers to generate public articles.

If you contact us by email, we may use reasonable tools to help review, organize, or respond to your message, but we will not intentionally publish your private email content without your permission unless legally required or necessary to address a public correction, safety issue, or legal issue.

12. International Data Transfers

The Website is available globally. Google, Cloudflare, advertising technology providers, email providers, and other service providers may process information in countries other than your country of residence.

These countries may have data protection laws that differ from those in your location. Where required, we rely on appropriate legal mechanisms, provider terms, data processing agreements, standard contractual clauses, adequacy decisions, consent, or other recognized safeguards.

13. Data Retention

We retain information only as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

  • Email inquiries may be retained as long as needed to respond, manage records, resolve disputes, or comply with legal obligations.
  • Analytics and advertising data are retained according to Google's policies and account settings.
  • Cloudflare logs and infrastructure data are retained according to Cloudflare's policies, account settings, security needs, and applicable laws.
  • Public articles, indexes, metadata, and thumbnails may remain published unless removed or updated for editorial, legal, technical, or policy reasons.

14. Your Rights and Choices

Depending on where you live, you may have rights regarding your personal information, including the right to:

  • request access to personal information;
  • request correction of inaccurate personal information;
  • request deletion of personal information;
  • object to or restrict certain processing;
  • withdraw consent where processing is based on consent;
  • request a copy of personal information in a portable format;
  • opt out of sale, sharing, targeted advertising, or certain profiling, where applicable;
  • limit the use of sensitive personal information, where applicable;
  • appeal a decision regarding a privacy request, where applicable;
  • lodge a complaint with a data protection authority.

Because the Website does not have user accounts, we may have limited ability to identify information associated with a particular visitor. We may need to verify your identity before fulfilling certain requests.

To make a privacy request, contact us at [email protected].

Please include your country or state of residence and describe your request clearly.

15. Cookie and Advertising Choices

You may control cookies and advertising identifiers through:

  • your browser settings;
  • device privacy settings;
  • Google My Ad Center;
  • Google Analytics opt-out browser add-on;
  • any consent banner provided on the Website;
  • applicable "Your Privacy Choices" or opt-out mechanisms, where required.

Blocking cookies may affect how the Website, analytics, or ads function.

16. Do Not Track and Global Privacy Controls

Some browsers offer "Do Not Track" or similar signals. There is no single industry standard for responding to all such signals.

Where legally required and technically supported, we will honor applicable opt-out preference signals, such as Global Privacy Control.

17. Children's Privacy

The Website is not directed to children under 13 years old, or to children under the minimum age required by applicable law.

We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, contact us at [email protected] and we will review the request.

18. Security

We use reasonable technical and organizational measures to protect information. However, no website, email system, hosting provider, analytics service, or online transmission is completely secure.

You use the Website and email contact at your own risk.

19. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The "Last updated" date will indicate when the policy was most recently revised.

Material changes may be posted on this page or otherwise communicated as required by law.

20. Contact

For privacy requests, content concerns, copyright concerns, corrections, or general inquiries, contact: